Virtual Tour 360°
Flagship Store Cesar Project
Flagship Store Cesar
Retail Sector: Showroom
The opening of an important shop window in one of the central streets of Milan, dedicated to design, is intended to be an opportunity to contribute decisively to the consolidation of the Cesar brand and the partnership formed with Molteni Mobili in Lombardy. The Flagship store will be a place capable of influencing the customer well beyond their stay in the store, making them more aware of the pluses and peculiarities that distinguish the company and its products.
The elegance of the Store and its products is enhanced by a Virtual Tour with 360° photographs: the visitor has the real impression of moving between the various models on display with the possibility of receiving detailed information thanks to the multimedia information icons arranged along the route.
Voice support in English has been implemented along the virtual route, which can be activated by selecting specific icons as it is often more convenient for a visitor to listen rather than read the information; however, textual support for further information is always available at the same time.
The "Virtual guided tour" functionality has been enabled which, thanks to a video-conferencing system integrated into the virtual tour, allows the architect responsible for the Store to illustrate and discuss the products, in an immersive environment, with customers connected from any part of the world.
The Virtual Tour was developed in "responsive" mode to be viewed on both desktops, tablets and smartphones.
In the mobile version of the Virtual Tour there are also the "Click to Call" button to call the Store by phone, the "Click to Email" button to send an email and the "Click to Nav" button to automatically set the navigator to reach your destination .
The project can be shared on the most important social channels.
The project has hundreds of views every day, including from abroad.
Information on the Virtual Tour
- 15 HotSpots with 360 degree photos
- 40 navigation icons
- 16 InfoWindows with text in Italian
- 17 WebFrames
- 25 Popup Images
- 17 PDF documents
- 2 photo albums
- 15 Youtube videos
- 1 Video interview
- "Virtual Guided Tour" feature enabled