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Virtual Reality: Marketing and Communication

Virtual Reality Trends

Time spent by a user on a Website
Senza Realtà Virtuale
Con Realtà Virtuale (5x)
Percentage of users on whom Virtual Reality has positively influenced
Potential increase in bookings/purchases with Virtual Reality
Virtual Reality Market: Expected Growth 2019/2025 (Billion$)
Sources: mordorintelligence, forbes, statista, techjury

If in the past it was enough to have a website with beautiful images, now customers need more efficient, more convincing, in a word more "immersive" means: a process is underway where virtual reality will increasingly represent an element of high business support and strong differentiation compared to its competitors.

Marketing and Virtual Reality

Technological innovations continue to have a huge impact on digital marketing, and one of the most interesting tools of recent years is certainly Virtual Reality.
This tool has a lot to offer, especially in the communication and marketing fields: today there are almost 200 million Virtual Reality users in the world.

The tastes and needs of today's consumers, especially millennials, are becoming increasingly sophisticated, and it is increasingly difficult to capture their interest.
This requires a change in the way of promoting and describing a product or service, which must be able to convey unforgettable emotions to leave positive impressions capable of lasting for a long time.

Virtual reality offers the possibility of building user-based experiences characterized by a very high degree of interaction: the more the user is involved, the more the messages transmitted to him settle in his mind.
This peculiarity of virtual reality, combined with the curiosity that its being an extremely innovative technology arouses, makes it a powerful ally of corporate marketing.

The main features of Virtual Reality are:

It's exciting: it creates empathy by replicating the concept of "presence" with a high sensorial impact and influencing the areas of the brain responsible for perceptions and reactions.
It is immersive and interactive: this ensures that there are fewer distractions from the surrounding environment and more attention to the message. Interactivity is immersed in the 3D virtual environment, a way of operating very similar to how we normally operate in everyday life.
It is a new technology: it therefore offers more visibility and benefits in media exposure;

Compared to a classic website:

It can hardly be considered exciting as it has no sensory impacts.
It is definitely not an immersive technology as it provides a "flat" view and the interactivity consists of only selecting links from a web page
As for being new... well we'll let you decide.

Regarding the fact that there is more attention to the message, some researchers have verified that Virtual Reality "makes you lose the notion of time": the user does not notice the time that has passed by remaining inside the application for longer periods than normal Web sites.
This feature means that the marketing message reaches the user in a stronger and more lasting way, also pushing the user to reconnect several times... and more contacts also means, statistically, more sales.

It is a fact that around the world more and more companies with important brands are investing capital in the creation of entire branded content campaigns based on Virtual Reality applications: the brands' mission is to offer users increasingly memorable and immersive experiences that can leave memories indelible in the minds and hearts of their customers.

Gamification Marketing

Gamification Marketing deserves a separate discussion as it represents one of the most explored new frontiers in marketing.

At the basis of gamification is the concept of game: in practice, it involves applying gaming mechanics and game-design elements in contexts that are not gaming.
Educational gamification is an innovative methodology that uses the power of play to make learning more engaging, motivating and fun. It can be applied to different disciplines and allows you to develop transversal skills.
This is a now codified practice that transforms the user experience into a "game", makes the user the protagonist and builds loyalty and brand awareness.

In a world that now places experience among the top priorities, it is understandable how being able to make the approach to any product or service playful becomes an essential lever for customer loyalty and consumer persuasion.
Virtual Reality, precisely because it is immersive in a 3D environment, lends itself to the creation of Gamification applications where the user reacts to stimulations present in the environment and through which he earns points, virtual prizes or new information to be able to proceed within the tour virtual with new routes.

Gamification can better digitally engage and motivate a target audience to achieve their goals be it staff, customers or employees; a game is a very effective way to keep participants engaged, and help them learn. It's something fun as well as easy.

Gamification is on the rise and adapting to the needs of many different industries: we will see its use to improve the quality of training experiences and to achieve strategic business marketing objectives.

...so why a project in Virtual Reality

Virtual Reality is the Web of tomorrow: today's Web gives us access to knowledge, with Virtual Reality it will give us access to experience.

A project based on Virtual Reality is a winning choice for the future and is the reason why more and more companies, many of them with important brands, are moving in this direction.

Our projects can be structured and expanded according to the budget and needs of the Client and have sustainable costs for any reality, costs that can be amortized over a short period.

This is due to the fact that the experience we have acquired in previous projects and any templates already created can substantially influence the implementation times and consequently the development costs.

Our virtual tours have been created in different sectors: Cultural Heritage, Nautical, Real Estate, Showroom and Expositions, Tourism and Hospitality, Art Galleries, Education and Gamification, Research and Production...

Do you want more details on our projects? Read our Blog...
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