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Cultural Heritage

The Cultural Heritage Sector

The term "cultural heritage" refers to tangible and intangible items that have cultural, historical, artistic or scientific value. These assets can include a wide range of objects, places, traditions and manifestations that reflect the identity and history of a particular society or community.

In a material sense, cultural property includes works of art such as paintings, sculptures, photographs and graphic works that are considered important for their aesthetic beauty, their historical significance or their artistic value. They can also include historical artifacts such as archaeological finds, industrial artifacts, everyday objects from the past, and other artifacts that provide tangible evidence of a society's historical heritage.

Cultural property may also include historical monuments and sites, such as buildings, architectural structures, archaeological sites, historic monuments and cultural landscapes that have nationally or internationally recognized historical, artistic or cultural importance.

Virtual Tours in the Cultural Heritage Sector

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Beyond the pandemic emergency, it would still be difficult for anyone to go directly to any museum, art gallery or more simply to tourist locations rich in cultural heritage.

However, technology provides the possibility of visiting the most beautiful and interesting places in our country: the Virtual Tour.

The Virtual Tour represents an additional opportunity to see, from the comfort of an armchair in your own home, the beauties of our country, "navigating" inside a museum, a gallery, a historic building or even on a journey through a old village.

Furthermore, the Virtual Tour, unlike the usual videos and thanks to its multimedia, will allow you to integrate, in addition to the panoramic photos of the environments linked together by hotspots to form an exciting journey, also photographs, videos, texts, PDF documents, links to external websites and, if available, useful audio guides, thus making the visit a unique experience, all preparatory and preparatory to a real visit to the cultural asset.

The Virtual Tour can be developed in multilingual mode: when you connect via a desktop PC or a tablet or a smartphone, the language will be automatically detected and the related translated texts will be displayed.

The implementation of Virtual Tours in the cultural heritage sector offers a series of significant advantages for the enjoyment and promotion of cultural heritage. These advantages positively influence both users and managers of cultural sites. Here is a detailed description of some of these benefits:

  • Universal Accessibility: Virtual Tours make cultural heritage accessible to people from all over the world, breaking down geographical barriers and making it possible to explore works of art, historical sites and museums from anywhere. This democratization of access to cultural heritage helps to spread knowledge and appreciation of different cultural expressions.
  • Immersive and Detailed Experience: Virtual Tours offer an immersive experience that allows users to explore works of art, monuments and historical sites in detail. The ability to zoom in on details or have a panoramic view contributes to a deeper understanding of cultural works and places.
  • Conservation and Protection: The creation of Virtual Tours can play an important role in the conservation and protection of cultural heritage. By allowing users to explore the sites virtually, the impact of physical visits is reduced and the conservation of the works is preserved over time. This is especially important for sensitive sites or vulnerable artworks.
  • Education and Teaching: Virtual Tours represent a valuable teaching tool. They are used for educational purposes in schools and cultural institutions, allowing students to explore historical places or works of art without the need for physical transfers. This virtual learning modality can be integrated into school curricula to enrich students' experience.
  • Promotion of Cultural Tourism: Virtual Tours are a powerful tool for promoting cultural tourism. Through the virtual presentation of historic sites, museums and monuments, the interest of potential visitors can be stimulated, encouraging them to plan physical visits or deepen their understanding of cultural places.
  • User Involvement: The interactive nature of Virtual Tours allows users to have an active role in the exploration. They can choose routes, examine details, and even participate in unique virtual experiences, creating a deeper engagement than a traditional visit.
  • Digital Archiving and Remote Access: Virtual Tours provide a form of permanent digital archiving for cultural assets. This digital archive can be used for research, study and preservation purposes. Furthermore, it allows experts to access virtual content even from remote locations.
  • Access to Inaccessible or Threatened Places: Virtual Tours can allow virtual access to places that would otherwise be difficult to reach or that may be threatened by various factors, such as conflicts, natural disasters or physical access constraints.

Open a Virtual Tour created by VirtualTour-360 in the Cultural Heritage Sector

The "Virtual Guided Tour" feature

The "Virtual Guided Tours" feature (more details and explanatory video), a video conferencing system integrated into the Virtual Tour, in the context of cultural heritage, offers a unique opportunity for visitors to explore and better understand cultural sites with the assistance of an expert guide, even if they are not physically present on site. This functionality can be made possible using technologies such as virtual reality (VR), real-time video transmission and online interaction.

The "Virtual Guided Tours" functionality in the cultural heritage sector offers a series of significant advantages.

First, it broadens accessibility. By allowing people to participate in cultural tours from anywhere in the world, it overcomes physical and financial barriers that may prevent many people from physically visiting cultural sites.
Furthermore, it offers an engaging and interactive experience. Thanks to the expert guide who provides detailed explanations and answers participants' questions in real time, live guided tours offer an experience that brings participants closer to the culture and history of the places visited.

Flexibility is another important advantage. Tours can be tailored to participants' needs and interests, allowing for greater customization than traditional guided tours.
Furthermore, the "Virtual Guided Tours" feature can contribute to the conservation of cultural heritage. By reducing the number of physical visitors and limiting the environmental impact on the sites, this solution can help preserve and protect cultural heritage for future generations.
Finally, real-time sharing allows participants to engage friends, family and others online, further expanding the impact and reach of cultural tours.

Overall, the "Virtual Guided Tours" functionality in the cultural heritage sector offers a number of benefits that improve accessibility, visitor experience and conservation of the world's cultural heritage.

A solution to support Cultural Heritage

The implementation of Virtual Tours in the cultural heritage sector represents a revolution in access and use of cultural heritage. This innovative approach offers a series of advantages that radically transform the user experience and the promotion of cultural heritage.

Thanks to Virtual Tours, cultural heritage becomes accessible globally. Anyone, from anywhere in the world, can virtually immerse themselves in works of art, historical sites and museums without having to undertake physical travel. This democratization of access is key to spreading culture and preserving the diversity of cultural heritage.

The experience offered by Virtual Tours is immersive and detailed, allowing users to explore works of art, monuments and historical sites with a depth that goes beyond the possibilities of a traditional visit. The ability to zoom in on details, observe from different angles and even interact with some elements contributes to a richer and deeper understanding.

A key benefit is the conservation and protection of cultural heritage. Virtual Tours reduce the impact of physical visits, helping to preserve works of art and historic places over time. This is particularly relevant for vulnerable sites or works of art that may suffer damage due to traffic.

In the educational context, Virtual Tours transform into valuable tools for learning. They can be integrated into school curricula, allowing students to virtually explore historic places or works of art without having to leave the classroom. This innovative approach to education encourages interest and deepening cultural knowledge.

On the promotion side, Virtual Tours are a powerful means of attracting visitors and stimulating cultural tourism. The virtual presentation of historic sites, museums and monuments generates interest and curiosity, encouraging people to plan physical visits or deepen their knowledge through virtual exploration.

The interactivity of Virtual Tours actively involves users, offering them the opportunity to personalize their experience and explore according to their interests. This level of deep engagement creates a more meaningful connection with cultural heritage.

Finally, Virtual Tours allow for the permanent digital archiving of cultural heritage, facilitating research, study and conservation over time. They can also offer virtual access to otherwise inaccessible or threatened places, thus helping to preserve and share the world's cultural wealth.

The introduction of Virtual Tours in cultural heritage represents a radical change, bringing with it a series of advantages that amplify the enjoyment, promotion and conservation of cultural heritage for present and future generations.

In conclusion, the integration of Virtual Tours in the cultural heritage sector offers a series of advantages that go beyond simple virtual reproduction, contributing to accessibility, conservation, promotion, valorisation and user involvement in cultural heritage.
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